Thank you for visiting the Brainstorming University! This is the place for people who want to learn about how to participate in or facilitate a brainstorming session. It's not as easy as it first appears, but it's not as hard as you might think.

Listen to this short Podcast for an overview of Viewing Life as an Experiment


Reasons for Brainstorming University

By learning to generate and capture ideas within this structure, you will help to ensure that your brainstorming session leads to a solution that is:
  • Considered, 
  • Well focused, 
  • Resilient, 
  • Practical and 
  • Cost-effective. 
You will  also learn to benefit and learn from any mistakes you make. These experiences will be fed back into future brainstorming sessions for planning and decision making.

Creativity and Innovation

Conceive: Brainstorming sessions using this process will help you to boost your creative skills, encouraging innovative solutions to your business opportunities and personal challenges.

Capture & Organize:It is best to think of brainstorming as a cycle, not a straight-through process. Once you have captured all of the possible solutions, you may be able to devise a plan you which you can evaluate whether it is likely to succeed. This evaluation may be cost or number based, or may use other analytical tools.

Act: This analysis may show that your plan may cause unwanted consequences, may cost too much, or may simply not work. In this case you should cycle back to an earlier stage. Alternatively you may have to abandon the plan altogether - the outcome of the planning process may be that it is best to do nothing!

Finally, you should feed back what you have learned from each Brainstorming exercise into the next. Keep in mind that the most important things that you need for the successful planning and execution of a brainstorming session are Information, Communication, and Commitment.

Click on the menu buttons above to learn more!

Best regards, Stephen Smith
www.InContextMultiMedia.com

Resources for Learning:
  • The E-book - Brainstorming in Context: a summary and overview of the course material.
  • E-Learning Course - A complete Brainstorming course in X e-mails delivered straight to your in-box.
  • Learn more - all about the Brainstorming University products and services.
  • Contact - send us an e-mail!
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