Welcome to part five of the series on how to implement the 7 Habits of Highly Effective People in a Getting Things Done-style system. Because this is a fairly intensive plan to implement, I am writing a series of posts that will guide you through the stages of implementation over several weeks. This will give you a chance to focus on each new habit in your life for one full week before beginning the next one.
Each weekly post on the habits is supplemented by a worksheet to help you start focusing on the new habit.
For those of you who may not have read Stephen Covey’s landmark book, The 7 Habits of Highly Effective People, here is a brief synopsis of the fourth habit: (from Wikipedia)
Think Win/Win describes an attitude whereby mutually beneficial solutions are sought that satisfy the needs of oneself, or, in the case of a conflict, both parties involved.
Habit IV - Think Win/Win
Stephen Covey’s description of the Fourth Habit of Highly Effective People is based on two important concepts:
- The first three Habits are “Private Victories”, the building blocks of personal growth and development. Being proactive in your environment, practicing the skill of visualizing results, and focusing on the things that are truly important are the core goals of self-mastery. The fourth Habit is the first of the “Public Victories”, an interpersonal skill that enhances your leadership skills.
- Think Win/Win depends upon the “emotional bank account” that other people hold for you. The emotional bank account is an expression of your credibility, your communication level, and your ability to persuade/influence others.
The Emotional Bank Account
Every time you express your faith in someone else, through trusting them to do their job, or acting on their input, or even just listening when someone needs to talk, you are making a deposit in the emotional bank account that you have with that person. This bank account is a virtual and tenuous thing. It is that person’s measure of you as a person, and of your particular relationship. When you act with integrity, keep your commitments, and communicate clearly you become a depositor.
You can also make withdrawals from that account, and when you do it hurts that person in some way. Being late to a meeting, being disrespectful, acting with immaturity - all of these are examples of how to diminish your ability to influence people in a positive way.
Think about the petty office tyrant in your past (or present), the micro-manager that insists on practically doing your job herself, or that “friend” that you can count on when you are picking up the bar tab - but is never around when you need to clean out your garage. These are the people with low (or over-drawn!) emotional bank accounts. Do they get your trust? Do you put any credence in promises that they make? Can you count on this person in a pinch? I would hazard a guess that the answer is, “No”.
6 Ways to Make Deposits
- Understand the individual - Like a snowflake, every person is different. Some, of course, are flakier than others. Develop an understanding of what makes people “tick”, play to their strengths and help them to compensate for their weaknesses.
- Attend to the little things - Small acts of kindness and appreciation go a long way with people. I have seen a co-worker’s attitude turn 180 degrees when I noticed that they were having a tough day and I asked them, “How can I help?” Sometimes they just need someone to talk to, other times they need a little more.
- Keep your commitments - Be on time to meetings. Complete assigned tasks. Do what you say you will do. This sounds silly, practically a cliche, but it is less common than you think. A corollary is to learn to ask for help. If you find that you are not going to be able to keep a commitment, ask someone to help you. This way those that are counting on you will know that you are not hanging them out to dry.
- Clarify your expectations/understand theirs - Again, clear communication of the end results of an action as well as the steps to get there enable tasks and projects to be completed successfully. Poor communication or changing expectations creates stress and frustration, enormous withdrawals from the emotional bank account!
- Show personal integrity - Develop trust and respect for the people you know, and the people that know you. Your personal reputation is the lynch-pin of all of your interpersonal relationships.
- Apologize for withdrawals - You will make withdrawals from your emotional bank accounts from time to time. Tell them that you know it happened and that you are sorry. Show real sincerity. Ask them how you can learn from the experience so that it doesn’t happen again.
“We have committed the Golden Rule to memory;
let us now commit it to life.”
Believing in Win/Win
The emotional bank account is the foundation of the fourth Habit. It cultivates a state of mind, and a belief in your heart, that you can and should seek to discover the mutual benefit in all human relationships. Most, if not the vast majority, of your relationships depend on interpersonal transactions that are interdependent upon other relationships. You may have a friend that wants to borrow your truck to help another friend move. If you let your friend down, his friend gets caught in the withdrawal too.
On the other hand, you can make a deposit by not only offering to lend your truck, but offering to help. This can gain a new friend, create a new relationship, and strengthen your current friendship. The moving gets done faster, and everybody wins.
Getting to Win/Win
The Win/Win mind-set can be a difficult path to follow until you develop the skills and attributes that are needed. The first of these is Character - the measure of your personal integrity, maturity, and an abundance mentality.
- Integrity - Can your friends and colleagues count on you? The first three Habits are the tools that you need to pro-actively execute your daily activities according to your deeply-held principles and values. Becoming results-focused aids you in keeping your commitments, and knowing which results are most important and actively working toward them creates a discipline of success.
- Maturity - Having the courage to stand up for your principles while maintaining a sense of consideration for the principles of others is the hallmark of the Win/Win philosophy. Communication is at the core of maturity, in order that you listen and understand the situation completely.
- Abundance Mentality - Believe that there is plenty of success to go around. In our hyper-competitive business culture, this may seem counter-intuitive or even wrong. The truth is, “success” is not a pie of limited size - just because I get a bigger slice doesn’t (necessarily) reduce the size of your slice. Become part of the culture that enables and cultivates this mentality, as opposed to the back-stabbing and sabotage that accompanies a mentality of scarcity.
Practical Applications
Those of you who have been reading since the beginning of this series should now see where the first three Habits have brought you. A brand-new paradigm is in front of you that has the power and potential to revolutionize your relationships. Using the trust that comes from your character will enable you to grow and enrich your relationships with enhanced credibility; open, two-way communications; confidence in risk-taking that can lead to incredible successes.
1. Incorporate Your Weekly Plan
Take some time to discern Win/Win activities during the Weekly Planning of your activities this week. (See the last post for a 7 Habits Worksheet and instructions.) Download this week’s worksheet and brainstorm some ideas for taking this interaction to the next level, making it a Win/Win proposition:
- Clarify the desired results
- Communicate guidelines and measurements
- Allocate resources
- Define the accountability for each party
- Outline the consequences of failing to live up to the agreement
2. Make a Personal Commitment
Commit to the Abundance Mentality. Let go of the idea that others win at your expense, or that your success diminishes another. Pull more people into your circle, your team must get larger in order to have greater success!
3. Teach to Learn
One of the best ways to establish your own understanding of a new topic is to explain it to another person. Pick someone that you can teach the new habit to, it can be your accountability partner or someone else that you have recently added to your circle of influence.











This article series builds on a recent post at Productivity in Context - 
