The Basics
The Writing for the Web curriculum is designed to teach important internet-writing skills for your readers, visitors, and Search Engine Optimization (SEO). Created in a MultiMedia format, these courses are written in plain English for non-experts.
For example, here is a Google search for training on writing for SEO on 23 January 2010, when this site was only a few months old.
This system works, 3rd for training on writing for SEO
How Do I Rank High on Google?
A lot of our clients ask this question, so we have created specific SEO and internet-writing training courses to help small businesses do just that. The DIY Training courses are designed for you to learn at your own pace, and implement the practices that work best for your business.
Business Website Training Course
Our first course, The 5 Key Components of a Business Website, starts with an audio podcast explaining the basic elements that your business website needs and how to create them:
- Clear Business Information
- Contact Information
- Service and Product Pages
- Killer About Pages
- Highly Visible and Effective Conversion Zones
Stephen Smith and Brad Shorr cover the ins-and-outs of these elements in a conversational, 30-minute podcast with a 2-part PDF study guide designed to help you determine how best to implement these business development tactics in your own site.
Buy “The 5 Key Components of a Business Website”: $248 USD 
Video Training for SEO
The second Writing for the Web course, Your Content - Inside and Out, includes a 40-minute video presentation with specific, actionable advice on how to optimize your own website for search engines (SEO) and for your human readers. The video presentation covers a wide range of critical issues, including:
- How to Determine Your Best Keywords
- How to Manage Your Meta Information
- How to Use Tags and Categories Properly in Your Blog
- How to Optimize Your Content for Maximum Readability
- How to Properly Format Your Images
Buy “Your Content - Inside and Out” : $349 USD
Buy the Combination package : $499 USD
Save $98 over buying the 2 courses individually!
Testimonials for Writing for the Web Training Course
Phil Gerbyshak shares his thoughts on the Writing for the Web courses:
So when Stephen and Brad decided to collaborate on a course about Writing for the Web, I was very excited.
You could hire Brad or Stephen to write your copy for you, and invest your learning dollars in an expert. I’ve done it, and it is a fantastic investment.
If your budget is smaller, you could instead buy a copy of Writing for the Web and learn how to be a better writer, at your own pace, over and over again, until you master it.
Patrick Rhone is a satisfied participant:
I’m going to be honest, I was really skeptical about the impact of this stuff. That said, I really believed that Stephen and Brad were sincere so I gave their this course a shot. The simple suggestions they provide really worked. My consulting business now comes up number one on Google in a search for its name and number two in a search for my name. I did not even implement everything discussed! This is a great tool for anyone looking to increase their relevancy in the greater internet marketplace.”
Patrick Rhone
Kristen King (InkThinker) shares her thoughts on the program:
Stephen Smith and Brad Shorr are my go-to resources for insider tips on making my content more effective, more accessible, and more lucrative. Their optimization tips are so insightful and easy to use that I find myself excited about the so-called “boring” side of writing for the web. I can’t say enough good things about these two and the work they do.
Internet Training for Everyone
More multimedia courses are planned for this year, incorporating the most pressing and relevant information for small businesses and entrepreneurs in this economy. Please enter your name and e-mail information in this form to subscribe to updates and newsletters from Stephen and Brad.
Send us an e-mail if you have any comments or suggestions, or just want to learn more using the Contact Form.
