About
Stephen Smith
Stephen Smith is a customer-service oriented entrepreneur with over 15 years of experience in hospitality management leading sales and service (that’s a fancy way of saying that he used to manage restaurants and hotel banquet departments!). Coming from that dynamic environment, Stephen brings a high-touch experience to the internet with hands-on coaching and education.
Believing that it is more important to teach someone how to fish than to simply give them a fish, you can expect him to teach you how to cast your line into the waters of media properties, and why they are to be cast that way.
Most entrepreneurs and small-business people know a great deal about their chosen field and have a passion for what it is that they do in their business. However, unless that passion includes researching things like …
- Search Engine Optimization (SEO) tactics,
- Internet-specific writing styles,
- Website architecture,
- Social Media Marketing and Engagement strategies
… then it is quite likely that they will continue to struggle in the old ways of advertising and marketing. Advertising that gets increasingly expensive, less effective and decreases as newspaper and TV exposure decline. Your customers are moving their attention to the internet, how will they find you there? That is the conundrum that Stephen will teach you how to solve.
See @hdbbstephen on Twitter.
Brad Shorr
Web content doesn’t always get the attention it deserves, and that’s good news for you. By getting the full potential out your business blog or website’s content, you will separate yourself from the pack. Brad Shorr’s mission is to help your website achieve its full potential with human readers and search engine “robots”. That requires elevating content from an afterthought to a planned element in your web marketing strategy.
Brad, a graduate of Northwestern University, started his marketing consultancy in 2005 after a highly successful career in industrial distribution. A writer and marketing professional with more than 25 year experience, Brad specializes in creating -
- Search optimized content
- Persuasive sales content
- Engaging social media content
- Winning content strategies
These days it’s not enough to offer outstanding products and services. People want to do business with people, not lifeless corporate entities. A popular blogger and social media participant, Brad understands how to transform websites into communities of conversation where indifferent visitors become interested, prospects become customers, and customers become evangelists.
No matter how powerfully your web content influences human readers, your success is limited to the number of people who actually read it. That is why optimizing your web content is so critical to building your business. Brad works with you to improve your search engine ranking - today’s most effective (and cost effective) way to reach more customers and strengthen your brand.
See @BradShorr on Twitter.
Internet Training for Everyone
More multimedia courses are planned for this year, incorporating the most pressing and relevant information for small businesses and entrepreneurs in this economy. Please enter your name and e-mail information in this form to subscribe to updates and newsletters from Stephen and Brad.
Send us an e-mail if you have any comments or suggestions, or just want to learn more using the Contact Form.
