Writing for the Web
The Writing for the Web curriculum is designed to teach important internet-writing skills for your readers, visitors, and Search Engine Optimization (SEO). Created in a MultiMedia format, these courses are written in plain English for non-experts.
How Do I Rank High on Google?
A lot of our clients ask this question, so we have created specific SEO and internet-writing training courses to help small businesses do just that. Our first course, Your Content - Inside and Out, starts with an audio podcast explaining the basic elements that your business website needs and how to create them:
- Clear Business Information
- Contact Information
- Service and Product Pages
- Killer About Pages
- Highly Visible and Effective Conversion Zones
Stephen Smith and Brad Shorr cover the ins-and-outs of these elements in a conversational, 30-minute podcast with a 2-part PDF study guide designed to help you determine how best to implement these business development tactics in your own site. The course also includes a 40-minute video presentation with specific, actionable advice on how to optimize your own website for search engines (SEO) and for your human readers. The video presentation covers a wide range of critical issues, including:
- How to Determine Your Best Keywords
- How to Manage Your Meta Information
- How to Use Tags and Categories Properly in Your Blog
- How to Optimize Your Content for Maximum Readability
- How to Properly Format Your Images
$109 USD
-Save $31 over buying the 2 courses individually!
See Course 1 - Essential Components of a Business Website ($39) and Course 2 - Your Content Inside and Out ($99) also.
Internet Training for Everyone
More multimedia courses are planned for this year, incorporating the most pressing and relevant information for small businesses and entrepreneurs in this economy. Please enter your name and e-mail information in this form to subscribe to updates and newsletters from Stephen and Brad. Send us an e-mail if you have any comments or suggestions, or just want to learn more using the Contact Form.
